My Background
I have led marketing across B2B and enterprise environments, connecting content and
execution to business goals and helping organizations deliver consistent, high-quality results.
Hello, I’m Shanika!
Senior Marketing Manager
I work alongside teams to bring focus and structure to marketing,
guiding the alignment of strategy, messaging, and operations to
turn complex objectives into clear plans and practical,
measurable systems.
1,200+
Projects Delivered
60+
Campaigns Launched
20
Teams Supported
12
Content Systems Built
Core Strengths
Strategy-to-execution alignment, clear messaging from complex ideas,
cross-functional leadership, and scalable marketing operations with measurable impact.
Strategy to Execution Alignment
Business goals to clear, actionable marketing plans.
Clear Messaging
from Complexity
Translates complex ideas into focused, usable messaging.
Cross-Functional Collaboration
Partners across teams to align priorities and execution.
Content Strategy
and Direction
Guides content planning to support clarity and impact.
Marketing Operations and Process Design
Builds workflows and systems that support efficiency.
Integrated Campaign Leadership
Leads coordinated campaigns across channels and teams.
Performance Measurement
Defines metrics that inform decisions and improvement.
Brand Stewardship
and Consistency
Drives clarity across touchpoints.